A decade of digital engagement with GameLayer
Customer Projects
For over a decade, GameLayer has been delivering digital engagement and loyalty experiences for some of the most esteemed brands in Finland and beyond. Our platform stands as a testament to the power of gamification, chosen by leading brands to bring their digital interactions to new heights.
We think our customer references speak for themselves, and showcase GameLayer’s flexibility and effectiveness across a number of sectors and use cases. The examples below highlight the breadth of our capabilities and demonstrate how our solutions cater to diverse business needs, driving engagement, and building loyalty in unique and impactful ways.
Finnair Plus
Finnair is the national airline of Finland. For Finnair we provided an extension to their traditional frequent flyer program in which members could both earn and burn their loyalty points for engaging with the brand through various, non-transactional, challenges.
For Finnair we introduced a new way for the airline to target its members with highly personalized content based on their travel data and membership status.
Tags: #loyalty #personalization #airline
Industry Award for Best Marketing Campaign from an Airline
Veikkaus Points
Veikkaus is the National Lottery of Finland. For Veikkaus we provided the entire back-end for their gamified loyalty program in which members could earn points and unlock rewards for engaging with brand-specific content.
For Veikkaus we introduced a new way for the lottery to communicate with members on the topic of ‘Responsible Gaming’ and to motivate them to take RG tools into use.
Tags: #loyalty #prize_management #engagement #lottery
Industry Awards for both Responsible Gaming and Innovation
Veikkaus Check Points
We integrated directly with Veikkaus’ mobile app and enabled location-based mystery boxes tied to the GPS co-ordinates of the lottery’s partner R-Kioski (14,000 locations). Members could view available mystery boxes from a map view and but could only open a box when physically present.
For Veikkaus we introduced a real-time prize management system for ‘instant win’ prizes awarded through the mystery boxes. For example, a one-time QR code, would allow members to claim an ice cream from R-Kioski
Tags: #rewards #mystery_boxes #location-based #lottery
Reima GO!
Reima is the number one kidswear brand from Finland.
We integrated directly with the Reima GO! mobile app and enabled challenges – tied to physical activity – for Reima’s B2B offering towards schools and kindergartens.
Syncing activity data from Reima’s wearable devices, we made it possible for teachers to create and deliver a learning objective to the simple act of kids being active … In a fun and engaging way.
For Reima we enabled the collection of data from multiple simultaneous data sources and consolidated it such that it could power a singular objective with a specific outcome. A particular challenge that we overcame was to pause, switch and re-start challenges using the same data source(s).
Tags: #wearables #education #kids #apparel
Baaz
Baaz is an up-and-coming social platform. For Baaz we provide all the tech enablers for their gamified loyalty program in which users are rewarded for being active on the platform and for generating content that further enriches the platform and the broader user experience.
We make it possible for Baaz to create a very targeted content experience for its users based on their experience with and contributions towards the platform. This personalized experience also extends to the rewards that users can unlock and redeem.
Tags: #loyalty #rewards #personalization #social_platform
Symbaloo
Symbaloo is a personal homepage and bookmark manager geared primarily towards teachers and students. For Symbaloo we provide a gamification framework (challenges, achievements, level-ups, leaderboards) which are designed to motivate and activate users to engage with a specific content journey.
We make it possible for Symbaloo to introduce users to the core functionality of its platform in a fun and engaging way. In doing so, we ensure that new – and existing – users are fully acquainted with the resources available to them and get the most value out of the service.
Tags: #gamification #onboarding #platform #education
